Schwartz Advisors

Brian Cruickshank is an experienced motor vehicle aftermarket executive whose 28-year aftermarket career has been focused on strategy, marketing and communications. As a close observer of aftermarket trends, he is often asked to speak on aftermarket topics and trends at national and international industry events.

He is the former Editor-in-Chief of several prominent national aftermarket publications, including Underhood Service, Counterman and AftermarketNews, as well as the former Executive Director of the University of the Aftermarket at Northwood University. He served on the Automotive Warehouse Distributors Association (AWDA) Board of Governors from 2008-2022 and was the recipient of numerous industry awards, including the AWDA Pursuit of Excellence, Mort Schwartz Excellence in Education Award, AIA Young Executive of the Year and the Northwood University Automotive Aftermarket Management Education Award. He currently serves on the California Automotive Wholesale Association (CAWA) Board of Directors.

Military service in the United States Marine Corps preceded undergraduate degrees from The Ohio State University and an aftermarket-focused executive MBA from Northwood University’s DeVos Graduate School of Management.

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“We built SA to serve small and mid-market companies that are working on organic or acquisition growth initiatives or seeking an exit from their business. We have built a great team of motor vehicle aftermarket experts who all have operating experience in the industry.”

| Rick Schwartz, CEO, Schwartz advisors

“Transportation as a Service will significantly change the automotive aftermarket in the next five years.You’re either planning to be a TaaS player now or you’re about to be run over by an autonomous vehicle.”

| Derek Kaufman, Managing Partner, Schwartz advisors

“Selling a family owned or closely held business is much more than a financial transaction. It’s very personal and requires an approach that is fine tuned to each individual business owner. Our expertise lies in understanding both the financial and personal aspects to achieve a successful outcome.”

| Keith Zar, Managing Partner, Schwartz advisors

BRIAN CRUICKSHANK

“We built SA to serve small and mid-market companies that are working on organic or acquisition growth initiatives or seeking an exit from their business. We have built a great team of motor vehicle aftermarket experts who all have operating experience in the industry.”

“Transportation as a Service will significantly change the automotive aftermarket in the next five years.You’re either planning to be a TaaS player now or you’re about to be run over by an autonomous vehicle.”

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