Brian Cruickshank is an experienced motor vehicle aftermarket executive whose 25-year aftermarket career has been focused on strategy, marketing and communications. As a close observer of aftermarket trends, he is routinely asked to speak on aftermarket topics and trends at national and international industry events.
He is the former Editor-in-Chief of several prominent national aftermarket publications including Underhood Service, Counterman and AftermarketNews, as well as the Executive Director of the University of the Aftermarket. He is a member of the Automotive Warehouse Distributors Association (AWDA) Board of Governors and the recipient of numerous industry awards, including the AWDA Pursuit of Excellence, Mort Schwartz Excellence in Education Award, AIA Young Executive of the Year and the Northwood University Automotive Aftermarket Management Education Award.
Military service in the United States Marine Corps preceded undergraduate degrees from The Ohio State University and an aftermarket-focused executive MBA from Northwood University’s DeVos Graduate School of Management.