Keith Zar is a Managing Partner at Schwartz Advisors, leading the firm’s sell-side representation practice. He is a business owner, investor and a financial and legal advisor with businesses ranging from high-tech startups to brick-and-mortar retail.

Prior to joining Schwartz Advisors, Keith spent more than 20 years as general counsel of public and private companies in the automotive, high-tech and electronics industries, including UCI- FRAM Auto Brands, Next Level Communications and General Instrument Corporation. Keith began his career with the law firm of Fried, Frank, Harris, Shriver & Jacobson in New York City, where he specialized in mergers & acquisitions and public financing. Keith also acts as outside general counsel to several companies in the automotive, telecommunications and electronics industries.

Keith received his B.S. degree from the University of Illinois at Urbana and his J.D. degree, with honors, from the Rutgers University School of Law.
Keith’s years of structuring M&A transactions, from both the legal and financial perspective, along with his valuable experience as a business owner and operator, combine to give him excellent insight into the needs of our sell-side clients.

“We built SA to serve small and mid market companies who are working on organic or acquisition growth initiatives or seeking an exit from their business. We have built a great team of auto aftermarket experts who all have operating experience in the industry.”

| Rick Schwartz, CEO, Schwartz advisors

“Transportation as a Service will significantly change the automotive aftermarket in the next five years.You’re either planning to be a TaaS player now or you’re about to be run over by an autonomous vehicle.”

| Derek Kaufman, Managing Partner, Schwartz advisors

“Selling a family owned or closely held business is much more than a financial transaction. It’s very personal and requires an approach that is fine tuned to each individual business owner. Our expertise lies in understanding both the financial and personal aspects to achieve a successful outcome.”

| Keith Zar, Managing Partner, Schwartz advisors